Preliminary Virtual Schedule


 

Tuesday, June 16

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 1 - General Session Opening Session

Panel: A View from the Top
Overview: Join us as three highly-respected CEOs, representing different segments of the media industry, discuss the changing media landscape. Topics to be covered include how their companies are responding to the fallout from the COVID-19 pandemic; the current state of the industry; disruption; and which of the numerous new initiatives and developments they find the most exciting.
Panelists:
Jeff Korlik, President, Sinclair Broadcast Group-owned Regional Sports Networks
Darrell Brown, President, Bonneville International Corporation; Randy Pitchford, President & CEO, Gearbox

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 2 - Accounting and Reporting Update- Public Companies

This session will address new accounting standards for public companies including:  i)  Accounting for film and content costs:  ii)  CECL;  iii)  Cloud computing.  The course will also address COVID-19 considerations specific to media companies, including revenue recognition, content accounting, impairment assessments, and reporting considerations.

Wednesday, June 17 
Thursday, June 18 

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 3- Video Games Sales Trends 

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 4 - Streaming and Its Impact on Traditional Media
This will be a two part session.  Part one will discuss the proliferation of video streaming services, the various business models currently employed, the impact on traditional video media providers and consumers now, and what lies ahead.  Part two will be a deep dive into the recent launch of Peacock, NBCUniversal's streaming service.  

Tuesday, June 23

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 5 - Media Trends Update
Speaker:  
Leslie Parker, AT Kearney
Is your company prepared to take advantage of industry trends and defend against headwinds? What does the media landscape look like in 2025? Who will win and who will lose? In this interactive session, we will predict the future together with a combination of live voting and open discussion. Bring your smartphone and free thinking.

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 6 - Cybersecurity
Moderator:  
Andrew Rosen, Miller Kaplan
Speaker:  David Lam, Miller Kaplan
Not a day goes by when we don't hear of another cybersecurity related incident. In this informative and eye-opening session, we will cover latest developments in information security, the devious nature of cyber criminals, and 0demonstrate how easy it is to duplicate a website, with audience interaction. We will close by detailing out steps you can take to protect your company and yourself from cyber criminals.

Wednesday, June 24

12:00pm - 1:00pm Eastern/11:00am -12:00pm Central

Session 7 -Income and Gross Receipt Taxes for the Tax Professional

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central
MFM Annual Membership Meeting via Zoom (details to be announced)

 

2:00pm - 3:50pm Eastern/1:00pm -2:50pm Central

Newspaper Operational Roundtable
Moderator: Steve Hall, Las Vegas Review-Journal  

An open discussion of topics of interest to newspapers specifically focused around operating issues such as: revenue diversification; circulation initiatives/pricing; advertiser trends; expense management and savings ideas; systems discussions; and other topics of interest to the attendees. This is a great opportunity to network with, and learn from, your peers. 

Thursday, June 25

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 8 - Cost Management 

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 9 - Automating the Close (Radio)

Tuesday, June 30

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 10 - Getting into the Weeds on Marijuana and CBD Advertising
Speakers:
 Dan Kirkpatrick, Fletcher Heald & Hildreth; Seth Williams, Fletcher Heald & Hildreth 
In recent years, states have increasingly opted to legalize certain uses of marijuana, opening a risky, but potential lucrative, stream of advertising revenue for media companies.  With 2018’s Farm Bill, Congress decriminalized certain hemp products.  This laid the groundwork for a multi-million dollar industry for the legal production, sale, and advertising of hemp-based products, including some CBD oils, although many complications remain.  This panel will discuss some potential pitfalls and complications involved in accepting advertising for marijuana and hemp-derived products.

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 11 - Auditing New Technologies
Moderator:  
Marcus Anjewierden, Deseret Management Corporation
Panelist:  Amy Steele, Deloitte
In this presentation, our presenter will help to identify the risks to financial reporting associated with new technologies such as blockchain and artificial intelligence. She will also address the challenges associated with auditing in this new technology driven era these technologies and expectations related to internal controls to respond to news risks corresponding controls in relation to the COSO framework that should be in place operationally.

Wednesday, July 8

2:00pm - 3:50pm Eastern/1:00pm -2:50pm Central

Thursday, July 9

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 12 - TBA

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 13 - The Digital Addition: How to Incorporate Digital Revenue into Traditional Media Business
Moderator:
JB Ozuna,  Marketron 
Panelists:  Bob Parrish, Emmis; Darrin McAfee, Point Broadcasting & 4 Point 4 Digital; Carmen Reyes, WarnerMedia
Revenue from digital inventory continues to soar for broadcasters. With early adopters leading the way, some broadcasters are wondering how to tackle the challenges that come with digital growth. Organizations must ensure advertisers can amplify their reach across terrestrial and digital formats without adding expenses that negate the benefits of the new digital tactics. From org charts and compensation models to back office systems, this panel will share best practices from media companies that are successfully tackling the digital landscape today. 

(This is a working agenda and will change frequently ... please check back for updates)

Last Updated: May 19

Tuesday, July 14

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 14 - General Session

Topic: TBA
Keynote #1:
Brian Bark, SVP, CTO, Sinclair Broadcast Group
Topic: 2020 Media and Entertainment Industry Outlook
Keynote #2:
Kevin Westcott,Vice Chairman Principal, US Telecom, Media & Entertainment Lead, Deloitte
In 2020, major networks and studios continue to launch their own direct-to-consumer streaming services, and competitors will likely scramble to offer broader content libraries. As the streaming wars intensify, can consumers expect to see more diverse on-demand options in the year ahead? Kevin Westcott, Deloitte’s US leader of telecommunications, media, and entertainment, explores the biggest media trends for 2020—from content reaggregation and ad-supported video to esports and 5G.  

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 15 - Consumer Trends and Demographics of Those Who Stream 
Panelists:
Tobias Queisser, Cinelytic; Catharine Burhenne, Reelgood;  and Alex von Krogh, Whip Media Group
Who is streaming and how are those usage trends changing?  What surprises and opportunities lie in the demographics?  How will the data be different in five years? 

Wednesday, July 15

2:00pm - 3:50pm Eastern/1:00pm - 2:50pm Central

Thursday, July 16

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 16 - Robotic Process Automation
Moderator:
Mike Lavey, Tribune Publishing 

Panelists: Cynthia Herndon, Tribune Publishing; Katy Wolf, Gannett Co., and Jennifer Ellmer, Gannett/USA Today Networks

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 17 - Music Licensing By The Numbers
Panelists:
 Janet McHugh, Television Music License Committee; Bill Velez, Radio Music License Committee
Local Radio and TV broadcasters pay hundreds of millions of dollars annually to the PROs – ASCAP, BMI, SESAC and GMR.  Bill Velez, Executive Director of the RMLC, and Janet McHugh, Executive Director of the TVMLC, will discuss music license fees now and in the future i.e. why you pay what you pay and whether you can expect fee adjustments in the future.  They will also give you news from Capitol Hill such as the US Department of Justice’s ongoing review of the ASCAP and BMI Consent Decrees.  Join us for an interesting and lively discussion.

Tuesday, July 21

11:00am - 12:00pm Eastern/10:00am - 11:00am Central
Session 18 - Taxation of the Digital Economy

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 19 - Automation – Governance, Risks and Controls
Panelist:  
Kelly Combs Eshelman, KPMG LLP; John Isenberg, KPMG Advisory Services
While the potential for benefits from automation such as robotic process automation is great, so are the risk-related implications of this technology. How does management know what these automations are doing, or when they start to get off track? Have the right controls been put in place to mitigate key risks?  Will it meet audit requirements?  In this session we discuss the importance of governance, risk and control considerations for organizations implementing and managing automation/RPA. 

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 20 - Lease Accounting – Lessons Learned  

Wednesday, July 22

2:00pm - 3:50pm Eastern/1:00pm - 2:50pm Central

Workplace Culture & Diversity- Young Professionals Roundtable
Moderators:  Carrie Heffernan, Bonneville International; Ryan Laninga, Bonneville International
Join the YP committee for a group discussion on subjects related to young professionals and working with them in the media industry today. This year’s topics will include workplace culture, diversity & inclusion, and leadership & development. Open to conference attendees of all ages!

Thursday, July 23

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 21 - Games Industry Valuation
Moderator:  
Mark Mondello, Duff & Phelps, LLC 
Panelist:  Arya Rahimian, Duff & Phelps, LLC 
The video game industry ecosystem had another year of rapid change. The last year saw high volatility among public video game stocks, new and evolving business models, tightened regulation in China, and the rise of Fortnite. One thing remains consistent: video games continue to occupy more of consumers’ media consumption time. This session will be a year-in-review in M&A, public market activity, and trends in the video industry, with some commentary on what to look for in the future.

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 22 - The Move to Impressions-Based Selling
The local TV industry is moving quickly to make Impressions-based transactions the coin of the realm. Increasing fragmentation and expanding for this transformation. Using Impressions gives consistent metrics that Buyers & Sellers can agree upon, such as a deeper set of programs to reach target audiences & deliver fundamental measures like Reach and Frequency. Please join our panelists from Nielsen, CoxReps, and the agency and station side for a lively discussion of what impression-based selling means to them.
 

4:00pm - 4:30pm Eastern/3:00pm - 3:30pm Central

BMI Concert featuring...TBA

Tuesday, July 28

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 23 - Bankruptcy
Speakers:
Wanda Borges, Borges & Associates; Bruce Nathan, Lowenstein Sandler LLP

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 24 - Newspaper Valuation 
Moderator:  J
ohn Sanders, Bond & Pecaro
Until the advent of the COVID-19 Pandemic which disrupted the entire media sector, the newspaper market in 2019-2020 continued to be a paradox of economic headwinds combined with a continuing and significant trading volume as strategic buyers rationalize regional holdings.  A panel of experienced finance professionals and operators will explore newspaper valuation trends in this dynamic and unprecedented marketplace, including major metropolitan and secondary markets.  Additional useful topics will include how deals are being structured, leveraging acquisitions for financial success, digital strategies, and how to maximize the operational benefits of consolidation.

Wednesday, July 29

2:00pm - 3:50pm Eastern/1:00pm - 2:50pm Central

Tax - Federal Update Roundtable (tentative)

Thursday, July 30

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 25 - Legal Issues of Employment

Speaker: Michael Zinser, The Zinser Law Firm

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 26 - Audio Ratings

Tuesday, August 4

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 27 - Consumers Load Up on Entertainment Subscriptions.
Speaker:  
Hanish Patel, Deloitte 
After more than two decades of internet-driven disruption, the media and entertainment ecosystem is evolving at an ever-increasing pace. Heightened competition has hastened the shift to subscription services, empowering consumers with expanded content access and choices. This session explores Deloitte’s latest Digital Media Trends survey, 14th edition, highlighting pivotal behavioral and attitudinal trends as consumers and companies grapple with a market in transition.

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 28 -Artificial Intelligence

Wednesday, August 5

12:00pm - 1:00pm Eastern/11:00am - 12:00pm Central

Session 29 - Federal Reporting for Income Taxes (for the tax professional)

2:00pm - 3:50pm Eastern/1:00pm - 2:50pm Central

Interactive & Digital Media and Networking, Programming & Streaming JOINT Roundtable

Thursday, August 6

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 30 - Accounting and Reporting Update – Private Companies

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 31 - Blockchain & In Game Economies 

Tuesday, August 11

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 32 - Residual Payments

This session will discuss streaming; the various platforms available and the residual payments connected to the distribution. In addition, we'll discuss changes to the landscape as a result of current guild negotiations.

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 33 - Guide to Working Capital Management in a Recessionary Economy
Moderator:
Chelsea Beale, High Radius 
Speaker:  Jacob Mathew, Warner Brothers Entertainment

COVID-19 has had a multi-level impact on the media and entertainment industry- as end-customers adapt to the new normal of staying at home and engaging with more digital content.  In this session, Jacob Matthews, VP of Enterprise Financial Services at Warner Bros. will highlight how finance leaders should identify and address the internal team challenges, changing customer behavior and process gaps that have come to attention in the wake of this crisis. 

Wednesday, August 12

2:00pm - 3:50pm Eastern/1:00pm - 2:50pm Central

  • Television Roundtable

Moderators:  Tracy Clark, Hearst Television; Laura Graves, ABC Owned Stations Group/WLS-TV

A lively unscripted discussion of operating issues and hot topics of interest to television professionals. Come to discuss actual challenges and/or successes. This is an opportunity to network with, and learn from, your peers. 

  • Tax - State and Local Update Roundtable

Thursday, August 13

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 34 - Esports Event Case Study 
Speaker:  
Bill  LeVoir, IBM

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 35 - Mergers – Integration of Systems

This course will cover typical challenges associated with the integration of business following M&A, including those associated with the integration of information systems.

Tuesday, August 18

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 36 - General Session (Keynote Speakers TBA)

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 37 - What’s Up in Washington for Broadcasters? 
Speaker:  
David Oxenford, Partner at Wilkinson Barker Knauer, LLP

Wednesday, August 19

2:00pm - 3:50pm Eastern/1:00pm - 2:50pm Central

Internal Audit Roundtable #2

Moderator:  Marcus Anjewierden, Deseret Management
In a safe, informal environment, Controllership and Internal Auditors join together to discuss use of data analytics, how to audit top industry risks, evaluating COSO and SOX controls, characteristics of the new auditor, retaining and finding talent, and a variety of other topics.

 

Thursday, August 20

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 38 - Outsourcing 

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 39 - Cross-Media Opportunities

Tuesday, August 25

11:00am - 12:00pm Eastern/10:00am - 11:00am Central

Session 40 - TAX - Covid-19 Update, the Road Ahead and the CARES Act

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 41 - Alternative Sources of Revenue
Speaker:
Jason Taylor, Gannett/GateHouse

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 42 - Tax for the Non-Tax Professional
Moderator:  
Don Garrett, Miller Kaplan
Panelists: Nicholas Sanchez, Miller Kaplan; Paul Rahmlow, Midwest Communications; Jasmine Dorismond, Lotus Communications Corporation
Tax laws impact everyone, not just those in the tax department.   Your accounting department must keep apprised of tax law changes in order to gather the information needed for tax planning and preparation.  This session will review recent and proposed tax changes (including the Tax Cuts and Jobs Act of 2017 and the Coronavirus Aid, Relief and Economic Security Act of 2020) and will address how these changes can impact operational decisions and reporting.  Best practices will be discussed along with real world strategies for those in the media industry.

Wednesday, August 26

2:00pm - 3:50pm Eastern/1:00pm - 2:50pm Central

Roundtable - Newspaper Controller
Moderator: Mike Lavey, Tribune Publishing

Thursday, August 27

12:00pm - 12:30pm Eastern/11:00am - 11:30am Central

BMI Concert (tentative)

 

1:00pm - 2:00pm Eastern/12:00pm - 1:00pm Central

Session 43 -The Sales/Credit Relationship
Panelists/Moderators:
Ed Ienner, Meredith Corporation; Tonya Sorrells, Hearst Television; additional TBA 

3:00pm - 4:00pm Eastern/2:00pm - 3:00pm Central

Session 44 - Finance Effectiveness/Operational Pain  

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