Media Finance Focus 2019 PRELIMINARY Agenda

Note: [Presentations] that have been made available can be found next to the corresponding session.

Sunday, May 19

 

12:30 pm.- 2:00 p.m.   MFM Executive Committee Meeting

   Room: Marlborough

2:30 p.m.-4:00 p.m.     MFM Board of Directors Meeting

   Room: Marlborough

 

12:30 p.m- 5:00 p.m.    Pre-Registered Attendees Materials Pick-Up

   1st Floor Registration Counters

                               

5:00 p.m.-5:30 p.m.     Newcomers Reception (Invitation Only)

   Room: Mark Twain Courtyard
   Weather Backup: Chemin Royale Foyer

 

5:30 p.m.-7:00 p.m.      Chairmen's Reception

Sponsored by Hearst Television

     Open to all full-conference registrants. 

    Room: Mark Twain Courtyard
    Weather Backup: Chemin Royale Foyer

 

7:01 p.m.                       Dinner on your own! ENJOY the NOLA!!

 

 

Monday, May 20

 

6:30 a.m.- 7:15 a.m.       Yoga (click here to register - it's free)

Location: Health Club, 6th Floor

 

7:30 a.m.-5:00 p.m.      Registration Desk Open (on-site registration available)

Location: 1st Floor Registration Counters

                

7:30 a.m.-8:30 a.m.      Welcome Coffee and  New Orleans Beignets

sponsored by Marketron

 

 

8:30 a.m.-10:10 a.m.     1.  Opening General Session with Keynote Speaker
                                            Sponsored by Deloitte

                                     

Keynote Speakers:

James Carville, political strategist, Manship School of Mass Communications

Media and the Future of Politics

James “The Ragin’ Cajun” Carville is America’s best-known political consultant.  Renowned for steering Bill Clinton’s winning 1992 presidential campaign, Mr. Carville’s long list of electoral successes demonstrates his uncanny knack for steering overlooked campaigns to victory and for turning political underdogs into winners. In this morning’s session, Mr. Carville will look at the current state of our political system, what he sees in its future, and how he views media’s role in shaping that system. 

Welcome by Christine Oliver, Deloitte

Adrienne Slack, Atlanta Reserve Bank, New Orleans Branch

What is the FED Watching?
Adrienne Slack is responsible for the branch’s Board of Directors and the district’s Energy Advisory Council.  This morning she will discuss the national and regional economic factors that the Bank is currently monitoring and how they may affect future monetary policy.  
 

 

10:10 a.m.-10:30 a.m.     Coffee/Refreshment Break

sponsored by Marketron  

 

10:30 a.m.-11:20 a.m.     2. Media Industry Tax Federal Roundtable [Presentation]

Open to in-house industry professionals with tax responsibilities

Moderator: Paul Nesterovsky, Sinclair Broadcast Group

This roundtable will give media tax professionals the opportunity to share recent audit and litigation experiences involving federal income tax matters. 

(SKA/2 CPE/O)

     3. BCCA Roundtable

Moderator: Dee Stevenson, Gray Television

This session will look at significant issues facing Credit Professionals.  Areas to be covered include Credit Scoring, Credit and Collections Team Structure, Traffic and Billing Systems, Collections Threshold, Credit Checks, Automation – No Touch Collections, Extended Payment Terms, the Paperless World, Sequential Liability and will also examine Key Performance Indicators.

(SKA/1 CPE/A)

                                             

10:30 a.m.-11:20 a.m.      Breakout Sessions

4. Video Games Trends for 2019 and Beyond

Moderator: Jenna Hardy, Gearbox Software 
Panelists:  Richard Dillio, Entertainment Software Association
[Presentation]; Marc Aubanel, Louisiana State University 
Apex Legends, Game Streaming, Micro-transactions -- what's next? This panel will discuss trends in video games, and provide insights on what's happened in the past year.  In addition to trends, panelists will discuss marquee game titles, established media companies getting into video games, and what this means for the industry. This session will look at  eSports & LSU; Apex Legends -a new way to market competitive eEports titles; machine learning in games; generative content creation pipelines; and stats for education and gaming (from HEVGA’s latest report).

(SKA/1 CPE/O)

5. Digital Media Trends, 13th Edition: Piecing it Together [Presentation]
Moderator:  Erin Scanlon, Deloitte
Speaker:  Jeff Loucks, Deloitte

Consumers are “piecing together” their own media and entertainment puzzle, building their own solutions from a growing variety of options.  They are freer than ever to select what they want to watch, hear or play, when and how they want.  While consumers appreciate the choices they have, they are becoming frustrated by the increasing number of subscriptions and services they need, to get what they want. During this session we will dive into the latest results of Deloitte’s Digital Media Trends Survey to uncover consumer expectations now and in the future. How will consumers change the way your company is doing business? 

(BMO/1 CPE/I)

6. Blockchain - What is it?
Moderator: Paul Rahmlow, Midwest Communications

Speaker:  Andrew Forman, EY 
Blockchain technology is driving the next wave of innovation in the enterprise. Business already operate in a connected world where information abounds. However the systems and processes continue to operate in silos. EY is building blockchain solutions that enable the flow of value across business partners and stakeholders. This discussion will cover fundamentals of blockchain technology, how it gets deployed for enterprise use, and what developments will drive wide-spread adoption.

(CS/1 CPE/O)

7. TV Spot Sales Automation Initiatives Reaching Critical Mass
Moderator: Tracy Clark, Hearst Television
Panelists:  Nicole Meade, The E.W. Scripps Co.; Rick Ducey, BIA Advisory Service [
Presentation]; Eric Mathewson, WideOrbit 

The local TV industry’s efforts to automate the workflow on both the buy and sell sides face technology, culture, and change management challenges. Encouragingly, TV groups, agencies,  and tech vendors  have been making progress and we’re now seeing significant TV spot sales business is starting to flow through these platforms. Both the buy and sell sides have much to gain from the adoption, first of automated, and then programmatic spot sales. In this session, we’ll highlight the current status but also look ahead to see what to expect down the road.

(SKA/1 CPE/I)

                                                                                        

11:30 a.m.-12:20 p.m.      Breakout Sessions

8. Accounting and Reporting Update
Moderator: Sarah Fanning, PwC
Panelist: Beth Bonneville, PwC 

This session is a one-stop shop for the latest updates from the FASB and the SEC. The moderators will discuss accounting and financial reporting hot topics, accounting standards that are effective in 2018 and beyond and a regulatory update.  We will also share insights on future agenda items from standard setters.

(AC/1 CPE/A) 

9. The Future of Media
Moderator:  Rick Roberts, Meredith Corp.
Speaker:  David Offenberg, Loyola Marymount University

If Netflix is the present, what is the future of media?  LMU’s David Offenberg makes predictions about coming changes to the ways we will consume media.  Consolidation, bundling and capital constraints could shape the next generation of media platforms as they have shaped other industries before.  The future of media may end up looking just like the past.

(BMO/1 CPE/I)

10. Contract Issues for the Credit Professional, Sequential Liability, Joint And Several Liability
Moderator: George Lynch, WGN America
Speaker:  Mary Seymour, Lowenstein Sandler

Whether dealing with a new customer, an existing customer, a good payer or an insolvent company, a credit executive has to be knowledgeable about many legal issues.  This program will address best practices when dealing with an advertiser and/or agency starting from the beginning with adequate information and documentation including, nailing down your customer’s correct legal name and organizational structure, appropriate terms and conditions, dealing with affiliated entities, sequential liability versus joint and several liability, whether to protect you in litigation or bankruptcy, proper documents to support a debt and get you paid in contrast to improperly worded documents which can be useless or harmful.

(BL/1 CPE/A)

11. The Video Revolution: How Digital Helped Spur the Next Golden Age of TV 

Moderator:  Glenn Krieg, Morgan Murphy Media 
Speaker:  Jeremy Gabor, Comscore 

Consumer viewing behaviors have changed materially over the last 15 years. The emergence of digital platforms has democratized television content; viewers are now in control of where and when they view TV. In this engaging presentation, we will look at the current state of the TV ecosystem and what the future holds as consumers are increasingly in the driver's seat.

(SKA/1 CPE/I)

12. Credit & Incentives 

Panelists:  Dan McGuire, KPMG; Ulrich Schmidt, KPMG; Ekta Nahata, KPMG
The panel will address federal and state tax credits and incentives potentially available to taxpayers in this industry, including how companies can identify and utilize tax credits most effectively and when a company should start negotiating with state or local tax authorities to obtain incentives for increasing or relocating business activities in a geographic location.

(T/1 CPE/A)

                                      

                                             

12:20 p.m.-1:20 p.m         Committee Luncheon (invitation only-ticket needed for entry)  

   Sponsored by American Express

 

All other attendees lunch on your own -- pre-purchase lunch ticket ($30) or onsite ($38 -- while supplies last) for lunch buffet at Hilton Restaurant. Space is limited to 100 - we only have a few left)

 

1:30 p.m.-2:20 p.m.          Breakout Sessions & Roundtable 

13. Growing the Top Line 
Moderator:  Steven Sherman, Rauch-Milliken International
Panelists:  Rachel Adams, Cumulus Media; Jim Howard, Marketron

Continued topline growth in Radio requires rapid increase in digital sales.  Radio is an ideal platform to enable digital sales; focused organizations can achieve profitable growth in digital and continued strength in the core business. Jim Howard, Marketron’s CEO, begins this panel by covering the 5 barriers to digital revenue growth and how to overcome them.  Rachel Adams, Regional Digital Sales Manager from Cumulus, follows with a  detailed discussion of opportunities and challenges that her team faces in the battle for digital revenue.

(BMO/1 CPE/O)

14. Next Gen Broadcast Opportunities: Broadcast Meet Broadband in a 5G World
Moderator: Glenn Krieg, Morgan Murphy Media
Speaker: Jerald Fritz, OneMedia

The remarkable new Next Gen Broadcast standard (ATSC 3.0) offers a host of new business opportunities.  It provides much more than a dramatic enhancement to traditional television distribution with better quality, mobility and hyperlocal programming and advertising.  The data distribution capabilities also now give broadcasters a spot at the 5G telecom distribution table from data offloading to provisioning autonomous driving vehicles.  This presentation will highlight the tantalizing opportunities embedded in the new standard.

(SKA/1 CPE/O)

15. Managing & Maximizing Revenue Opportunities with Small Businesses
Speakers: Griff Dudley, American Express; Caleb McCleary, American Express 

Join us for a discussion around the changing and evolving nature of small business advertising budgets and plans, hear how small businesses approach advertising spend, and learn about tools and tactics to help you and your small business clients manage cash flow, and seamlessly accept payments in the advertising space.

(MAS/1 CPE/O)

16. Dealing with Advertisers in Trouble
Moderator: Mike Lavey, Tribune Publishing
Panelists: Robert Smith, Tribune Publishing; and Helen Ward, Cohen & Grigsby

For media companies retailers provide significant revenue but with opportunity come potential risk that must be identified and managed.  We will review potential 2019 retailer risks and actions to mitigate risk while continuing the revenue stream and discuss remedies in the event of default or bankruptcy.

(BMO/1 CPE/O)   

17. Global Tax Planning for Media Companies in the Digital Age
Panelists:  David A. Grech, Ernst & Young LLP; Simone Admiraal, Ernst & Young LLP 

Experts will discuss the latest U.S. tax developments in structuring global media businesses post tax reform, with a focus on GLTI and FDII. In addition, they will review the latest non-U.S. tax developments impacting media companies, including structuring opportunities post BEPS and ATAD. Session will also include a discussion of new digital taxes, both those being implemented and those on the horizon.

(T/1 CPE/A)

2:30 p.m. - 3:20 p.m.       Breakout Sessions

18. What’s Up in Washington for Broadcasters?

Moderator: Paul Kelly, ABC Owned Television Stations

Panelists: David Oxenford, Wilkinson, Barker, Knauer, LLP; Larry Walke, National Association of Broadcasters
Regulatory change from Washington is a given, as is the need to keep up with it.  This session will look back at recent regulatory changes – from seemingly minor ones removing paperwork burdens, to more significant changes in the ownership rules and the authorization of ATSC 3.0.  And it will look ahead to what is on the regulatory horizon, including review of the radio ownership rules, children’s television obligations and a host of other rules. We will look at rules still on the books and being enforced by the FCC, and talk about the license renewal cycle that will begin days after the conference and the scrutiny that it may bring to station operations.

(MAS/1 CPE/O)

19. Lease Accounting

Moderator: Matt Askins, EY
Panelists:  Jeremy Simons, EY; Sue Tuxill, Salem Media Group

The session will be on summary of the new lease accounting standard, lessons learned from adoption and experience with software to manage ASC 842. 

(AC/1 CPE/A)

20. Cybersecurity Threats Posed to Media Credit Departments in 2019
Moderator: Carolyn Lipinski, Discovery
Speaker:  Mary Fullington, Wyatt, Tarrant & Combs, LLP

While cyber threats posed to media company credit departments are not unlike those posed to the credit department of any company,  the treasure-trove of financial information they may possess makes them attractive targets for criminals.  Furthermore, their connection to the overall media operation makes them a valuable target for state actors and cyber-thugs with designs on holding the operation hostage for the purpose of gaining influence, money, or both.  Learn how criminals and state actors use social engineering to accomplish nefarious goals.

(CS/1 CPE/I)

21. Maximizing Subscriber Loyalty and Retention
Moderator: Mike Lavey, Tribune Publishing
Panelists:  Dan Sherlock, The Dallas Morning News; Gary Olszewski, Tribune Publishing 

Circulation revenue is becoming a bigger component of revenue in most newspapers and demanding significantly more focus.  This panel will explore strategies for retaining subscribers thru promotions and membership programs to enhance loyalty as well as operationally by making it easier for subscribers to remain customers.  Our panelists will discuss the programs they have implemented, the impact they are having on retention and they will share the lessons learned.

(BMO/1 CPE/I)

22. Wayfair Decision and Sales & Use Tax in the Digital Age

Moderator:  Jeremy Ford, SWFtax, LLC 
Panelists:  Blair Housley, Gannett Co.; William Taylor, WarnerMedia

This session will provide a summary of the Supreme Court’s 5-4 decision in the case South Dakota v. Wayfair, Inc., which would allow states to require out of state retailers to collect sales tax from customers even if they do not have a physical presence in the state, clearing the way for more sales tax revenue from online purchases.  Also, this session will provide key sales and use tax concepts relevant to media companies with an emphasis on digital media; digital sales and use tax revenue streams; potential sales and use tax implications of digital revenue streams; audit issues and hot topics.

(T/1 CPE/A)

 

3:30 p.m.-5:20 p.m.         Roundtables

23. Media Tax State & Local Legislative Update [Presentation]
Open to in-house industry professionals with tax responsibilities
Moderator:  Kenneth R. Levine, Esq., Reed Smith LLP 

Panelist: Gregory Roberts, Reed Smith LLP, 
This session will provide an update on nationwide state and local tax developments relating to judicial decisions, legislative activity, and administrative actions by taxing agencies.  This will include a discussion of state tax implications of federal tax reform enacted by the Tax Cuts and Jobs Act of 2017—for example, conformity issues with the interest expense limitation under IRC Section 163(j).  We will also explore potential refund opportunities and audit issues to watch out for, and more.

(T/2 CPE/A)
24. Radio Roundtable
Moderators: Bob Cole, Morgan Murphy Media; Andrew Rosen, Miller Kaplan & Arase
The Radio Roundtable is a well-attended, energetic discussion of the challenges radio accounting departments face every day.  Topics will include digital/new media operational issues, leases and revenue recognition, music licensing, forecasting/budgeting, personnel and more.  Come to discuss your actual challenges—and your successes—for others in similar positions to help you resolve issues…and to allow others to learn from you!

(MAS/2 CPE/A)

25. Internal Audit Roundtable 
Moderator: Robin Stephenson, Tribune Publishing
 In a safe, informal environment, Controllership and Internal Auditors join together to discuss looking for unusual items in data, evaluating tone at the top in an organization, SOX controls and challenges, teaming up to establish quality risk management and governance procedures, best practice internal controls, how to monitor and test implementation of controls, relationships with external auditors and how to get more value from your external audit, and talent retention and pipeline into other areas.

(AUD/2 CPE/A) 

3:30 p.m.-4:20 p.m.         Breakout Sessions & Roundtable

26. Newspaper Operations Roundtable
Moderator: Steve Hall, Las Vegas Review-Journal

An unscripted discussion of topics of interest to newspapers specifically focused around operating issues such as: revenue diversification; Mather circulation initiatives; advertiser trends; expense management and savings ideas; systems discussions; and other topics of interest to the attendees. This is a great opportunity to network with, and learn from, your peers.

(BMO/1 CPE/A)

27. Monetizing Linear TV and OTT with Addressable Ads
Moderator: C. Robin Szabo, Szabo Associates
Panelists: Roger Franklin, Crystal; and Andy Markus, Turner

This session will discuss the gathering and use of consumer data and the merger of this data with video ad inventory to achieve large scale addressable advertising across linear and digital platforms. Brands are clamoring for the ability to deliver more effective and higher value ads.  Additionally, ad inventory sellers and video program networks and distributors are excited by the prospects to sell this type of advertising at premium rates, and consumers can benefit from ads that are tailored for them and their lifestyle. Fewer, better targeted ads that generate higher revenue has long been the industry's Holy Grail. Making this a reality is a win for everyone.

(BMO/1 CPE/A)

28. Predicting the Future of Sports Media - the Next 30 Years - Automated Production and Data Creating Oceans of New Revenues and Media 
Moderator:  Frank Golding, Eleven Sports US 
Panelists: Doug Billman, Pixellot; Anthony Bailey, Eleven Sports US 

Come hear about what goes on behind the scenes to bring your favorite sporting events to your screen.  Technology is changing the way sports media is created, distributed, and monetized.  This panel will discuss how sports will be viewed and produced in the future.  Artificial intelligence, multiple screens, player tracking devices, and the impact of various other technologies will be discussed in this panel.

(SKA/1 CPE/I)

29. Understanding the Value of Payments Technology
Moderator: Liane Sanson, CSI
Panelists:  Kristy Jorgenson, Goodway Group; Dave Kurs, Copacino + Fujikado

Technology is not foreign to the media industry. Digital marketing, advertising algorithms, and programmatic capabilities are all powered by technologies setting a new standard for agencies. Payments technology is equally progressive, with B2B platforms specifically adapted to expedite the payments process for the media industry with precision detail. The benefits are compelling and include full automation, improved DSO, and reduced costs. Learn how to bring measurable time and cost savings to your accounts payable team.

(MAS/1 CPE/O)

30. Demand Planning Strategies and AI Integration [Presentation]

Moderator: Saad Cecil, Take-Two Interactive
Speaker:  William Le Voir-Barry, IBM eSports & Video Games

How the intersection of Cloud and Cognitive abilities can move our imagination forward in ways to engage eSports Audience Reach and Measurement; Fan and Champion Engagement; Video Services and other Game Developer or Business Desires. Can we train new eSports Players to be Champions? Can we recruit new players? What ways can we enhance the work of Shout Casters? How should we optimize Fans, Teams and Venue / Arena Optimization? We'll explore Mobile Gaming and 5G - the future of eSports, which is becoming the 'now!' We'll briefly also explore Blockchain in eSports!

(MAS/1 CPE/A)   

 

4:30 p.m.-5:20 p.m.         Breakout Sessions & Roundtable

 

31. Television Roundtable
Moderators: Tracy Clark, Hearst Television; and Laura Graves, ABC Owned Stations Group-Chicago

A lively unscripted discussion of operating issues and hot topics of interest to television professionals. Come to discuss actual challenges and/or successes. This is an opportunity to network with and learn from your peers.

(BMO/1 CPE/A) 

32. Digital Strategy and Disruption

Moderator: Rick Roberts, Meredith Corporation

Panelists:  Klarn De Palma, MNI Targeted Media; Bill Day, Magid; Patrick Dolan, Interactive Advertising Bureau 

Understanding how digital and interactive technology is changing your audience’s behavior how they interact with your business. Our panel will present (1) an overview of the interactive advertising market in terms of ad spending, where the dollars go, and who is sharing those dollars, (2) what broadcasters are doing to transform the delivery of their news and entertainment content to an interactive audience, and (3) examples of other tools and tactics being used by businesses who are on the leading edge of digital transformation and monetization.

(SKA/1 CPE/I)

33. Blockchain for Advertising

Speaker: Manu Warikoo, Mediaocean

There's no stopping it - ad tech's blockchain revolution is underway. Blockchain, the underpinning technology of bitcoin, has the ability to radically open up opaque transaction systems, making it perfectly suited to tackle some of ad tech's thorniest issues. With a $7.2 billion-per-year global ad fraud problem, an ad tech tax that siphons up to 75 cents on the dollar to thousands of data middlemen, frustrating middle work, and even attribution challenges - the advertising market is ripe for blockchain innovation. Learn how blockchain can be applied to media, what it means for the various players, early leaders in innovation, and a real use case.

(SKA/1 CPE/I) 
34. What KSL Media Can Tell Us About the State of Joint and Several Liability in the Advertising Industry 
Moderator: Tonya Sorrells, Hearst Television
Speakers: Mary Seymour, Lowenstein Sandler; and Mary Fullington, Wyatt, Tarrant & Combs, LLP

It's been a few years since a major advertising agency found itself in Chapter 7.  This presentation will highlight issues of interest that arise when a Chapter 7 trustee for the agency of record must sort out competing claims between advertisers and media providers.

(BL/1 CPE/I)

35. Alliance for Audited Media
Moderator: John Sanders, Bond & Pecaro
Speaker: Jessica George, Alliance for Audited Media

How to make the most out of your AAM membership – learn about all options that are open to you as AAM members, and how to best utilize the tools that are available.  Learn about reporting options for print/digital circulation, web metrics, social media, newsletters, and other brand extensions.  Also gain insight into how AAM is working to help you as media companies get your data in front of interested parties.

(MAS/1 CPE/O)

4:30 p.m.                         Exhibit Hall Opens

 

5:30 p.m.-7:15 p.m.          Exhibit Hall Opening Night Reception 

   Sponsored by Nexstar Media Group

Join us as we open the Exhibition Hall for cocktails and light hors-d'oeuvres!

 

7:15 p.m.                          Board Buses for Evening Event at BB King Blues Club in the French Quarter

 

7:30 p.m.-10:30 p.m.        Opening Night Event 

Sponsored by Szabo Associates and MFM/BCCA

BB King Blues Club in the French Quarter

Join us for dinner, cocktails, and entertainment

 Tuesday, May 21

6:15 a.m.-7:00 a.m.         Yoga (Open to all registrants/guest; mats and props provided)

 

7:30 a.m.-5:00 p.m.        Registration Desk Open

 

8:00 a.m.-9:50 a.m.       36. Seated Breakfast followed by General Session 
                                        Sponsored by Chubb 

(Breakfast served until 8:45am)

Keynote Speaker:

Aaron Beam, former CFO Healthsouth, now Ethics & Educational Speaker

Corporate Ethics – Lessons to be Learned
Co-founder, and the company’s first CFO, Aaron Beam worked for HealthSouth between 1984 and 1997.  He helped grow the business into a Fortune 500 company.  However, beginning in 1996, Mr. Beam took part in what came to be known as one of the largest accounting frauds in the U.S.  He pled guilty to corporate fraud in 2003 and spent time in federal prison.  What he learned along the way, and what he will talk about today, is that being ethical is a choice that people must make daily. 

BCCA Contributor Award Presentation

Tonya Sorrells, Hearst Television     

 

(SKA/1.5 CPE/O)                                  

 

9:50 a.m.-10:45 a.m.      Refreshments in Exhibit Hall sponsored by Wilkinson Barker Knauer LLP 

 

10:45 a.m.-12:35 p.m.     Roundtables

37. Networks, Programming and Streaming/Interactive & Digital Joint Roundtable
Moderators: Kim Phillips, Disney Financial Services; Brenda Soto Saez, Crown Media Holdings
Social Media, disruption in content distribution, impact of digital ad sales and much more will be discussed in this interactive session.  Netflix, Amazon, Hulu, Disney +, Apple +, who will win the battle of the streaming services? Can they all win?  Are there other services that will be surprise disruptors? We will discuss these questions and more in a format that will challenge participants to try and identify the best package or service available for consumers.  We will end the session with education and a debate on hot topics in the industry.  This roundtable will leave you with an increased amount of knowledge in the networks, programming, streaming, and digital world.

(BMO/2 CPE/A)
38. Controllers Hot Topics Roundtable
Moderator:  Neuhy Hubush, Gannett Co. 
The Controller Hot Topics Roundtable is an opportunity to discuss matters impacting day-to-day financial operations with industry peers. The discussion will include topics such as financial systems and going digital, streamlining close and reporting processes, internal controls and others. The format of the session will interactive with all participants encouraged to come ready to share their professional experiences, so that all can benefit from victories and lessons learned. All levels of accounting and finance professionals are encouraged to join.

(F/2 CPE/A)

 

10:45 a.m.-11:35 a.m.      39. Media Tax - State and Local Roundtable [Presentation 1 - 2 - 3]

Open to in-house industry professionals with tax responsibilities 
Moderator: Paul Nesterovsky, Sinclair Broadcast Group 
This roundtable will give media tax professionals the opportunity to share recent audit and litigation experiences involving all types of state and local taxes.

(T/1 CPE/A)                                          

10:45 a.m.-11:35 a.m.      Breakout Sessions

40. Drones & Innovative Newsgathering

Moderator: Paul Kelly, ABC Owned Stations Group

Panelists: Chris Nocera, KTRK-TV; Anne Swanson, Wilkinson Barker Knauer

More and more broadcasters are using drones to cover the news from unique perspectives.  Learn what’s possible today, what the FAA has proposed to help stations make better use of UAVs, and what the FAA still has to do.  Drone experts will review their challenges in this video-rich session.

(SKA/1 CPE/O)

41. Blockchain Applications for Royalty Payments (Part 1) [Presentation]
Moderator:  Richard Taub, Pequan Group
Panelist: Rajat Kupar, EY 

This session will map out the future of license fee and royalty distributions for distributors and content owners alike. It will examine pain points for Video Game companies (and others) in contract and promotions management, revenue assurance/audit, cash application, revenue recognition and post-period adjustments. Session will also compare current practices for reporting (internal and external), downstream royalty payments, data management, and storage against what a blockchain solution can provide.

(CS/1 CPE/I)

42. Using Technology to Improve A/R
Moderator: Tim Swift, WideOrbit
Panelist: Kent Nate, Bonneville International

As the media landscape becomes more complex, automating your A/R processes becomes critical to keeping financial operating costs in line. Reducing DSO, accommodating cash-in-advance orders, and minimizing PCI compliance risks are just a few pain points that will be discussed by Kent Nate, SVP and CFO of Bonneville International Corporation. Hear his story about how he learned the hard way that picking the right payments/collections software solution goes beyond established brands and instead relies heavily on the partner understanding the media workflow and all the associated pitfalls that negatively impact cash flow.

(F/1 CPE/O)

43. Cybersecurity [Presentation]
Moderator: Robin Stephenson, Tribune Publishing
Panelists:  Wayne Weaver, KPMG; Greg Page, Tribune Publishing

Lapses in security can be devastating, both to an organization’s bottom line and reputation.  Over the past several years, the rapid shifts in technology and the growing volume and sophistication of threats has propelled many organizations’ increased focus on cybersecurity.  This panel discussion will explore some of the hottest trends in cybersecurity, share lessons learned from a recent attack, and discuss what companies can do to remain vigilant and focused on identifying and evaluating their vulnerabilities.

(BL/1 CPE/O)

                                     

11:45 a.m.-12:35 p.m.      Breakout Sessions

44. Video Games Valuation and the M&A Market [Presentation]
Moderator: Mark Mondello, Duff & Phelps
Panelist:  Arya Rahimian, Duff & Phelps

The Video Game industry ecosystem had another year of rapid change. 2018 reflected high volatility among public video game stocks, new and evolving business models, tightened regulation in China, and the rise of Fortnite. One thing remains consistent: video games continue to occupy more media consumption time in the lives of consumers.  This session will be a year-in-review in M&A, public market activity, and trends in the video industry, with some commentary on what to look for in 2019-2020 and beyond.

(SKA/1 CPE/O)

45. Focus on Digital
Moderator:  Carmen Reyes, Turner Broadcasting Sales, Inc. 
Panelists: Jordan Pryor, Turner; Janelle Cecco, Discovery 

What are the Team responsibilities?  How does campaign execution work with respect to creative, policies, and best practices?  This session will look at challenges - such as special packages sold with multi-sites or social media; as well as viewability, moats, 3rd party numbers, barter deals, IPC Credits/credit pools and special invoice requirements.  Stewarding the deal – the importance and the challenges, including 3rd party vendor timeliness and system glitches.  What billing issues/collections system limitations/interface issues may arise?   What about the marketplace - how it sees the market moving, opportunities and possible challenges?

(SKA/1 CPE/O)

46. Music Licensing by the Numbers

Moderator: Janet McHugh, TMLC

Panelist: Bill Velez, RMLC
Local Radio and TV broadcasters pay hundreds of millions of dollars annually to the PROs – ASCAP, BMI, SESAC and GMR.  Bill Velez, Executive Director of the RMLC, and Janet McHugh, Executive Director of the TVMLC, will discuss music license fees now and in the future i.e. why you pay what you pay and whether you can expect fee adjustments in the future.  They will also give you news from Capitol Hill such as the US Department of Justice’s ongoing review of the ASCAP and BMI Consent Decrees.  Join us for an interesting and lively discussion.

(SKA/1 CPE/A)
47. Around the Labor and Employment Legal World in 45 Minutes

Speaker:  Michael Zinser, Zinser Law Firm [Presentation]
This session will examine the U.S. Department of Labor’s proposed new overtime rule and independent contractor legal developments at the National Labor Relations Board and on the state level.  It will also delve into employee handbook development.

(BL/1 CPE/A)

48. Executive Compensation
Moderator: Paul Nesterovsky, Sinclair Broadcast Group
Speaker:  Karen Field, RSM US LLP [
Presentation]
The session will cover section 162(m) as updated in the Tax Cuts and Jobs Act, the IRS guidance to date, how companies are dealing with these changes and using the grandfathering rules, and mitigation steps that may be available.   The session will also cover section 280G golden parachute rules and related section 4999 individual excise tax, the regulatory exemptions and mitigation steps, and some design considerations.

(T/1 CPE/I)

                                         

12:45 p.m.-2:00 p.m.       Buffet Luncheon in Exhibit Hall

 

     Focus Stage

12:45 – 1:00  Chris Norcea – Drones

 1:00 – 1:10    Prize Drawings 

 1:10 - 1:25     Kevin Goldberg – Anti-SLAPP

 1:25 - 1:35    Prize Drawings 

 1:35 – 1:50   TV/RBR Honorees 


2:00 p.m.-3:50 p.m.       Roundtables

49. Media Tax Federal Legislative Update
Open to in-house industry professionals with tax responsibilities
Moderator: Louis Lazar, PwC  

Speaker: Glenn Tallon, PwC
This session will provide a technical update on hot topics in the federal tax area. Included in this segment will be a discussion of federal tax reform impacts, accounting methods. and tax accounting relating to the new leasing standard.

(T/2 CPE/A)

50. CFO Roundtable (INVITATION ONLY

     Co-sponsors: KPMG and Bond & Pecaro 
Moderators: Paul Rahmlow, Midwest Communications; and Joe Waring, Evening Post Industries.
Presenter: Aaron Beam, Ethics Speaker

In the first half of this two-part session, morning keynote speaker, Aaron Beam, will expand upon his lessons to be learned about corporate ethics and how to help your company prevent frauds such as those experienced by Enron and HealthSouth. He will also address questions from participants.

The second half will be a moderated discussion covering issues important to media’s most-senior financial executives. Topics to be discussed include health insurance/employee benefits, employee retention and recruitment, security, impact of new lease accounting standards, as well as an open forum to discuss other subjects of current concern to participants. Please come prepared with thoughts and questions.

(F/2 CPE/A)

51. Newspaper Controllers Roundtable
Moderator: Mike Lavey, Tribune Publishing
This session is a moderated discussion focusing on issues of interest to Newspaper Group Controllers. Topics will include enhancing the finance department’s value within the company (e.g. earning and maintaining a seat at the table); managing new revenue streams, including the related systems and processes, such as commissions; expense management; finance operations efficiency tools, and managing staffing as it relates to retention and morale.

(BMO/2 CPE/A)

52. Young Professionals Roundtable
Moderators: Carrie Heffernan, Bonneville International; and Ryan Laninga, Bonneville International
Open to all conference attendees! Join us for a group discussion on topics related to young professionals in the media industry today. Proposed topics will include challenges faced by young professionals in the workplace, what motivates young professionals in today’s world, and how young professionals can drive the successes of their organizations. 

(MAS/2 CPE/O)

 

2:00 p.m.-2:50 p.m.        Breakout Sessions

53. Finding Hidden Profit Through Invoice Reconciliation Automation  
Moderator:  James Southern, Television Interface Practices 
Panelists:  Joan FitzGerald, PremiumMedia 360; Karine McMaster, Dentsu Aegis Network Amplifi; Terri Owoc, Hearst Television

How advanced automation reduces costs and delivers incremental value to clients. Until now, the task of invoice reconciliation has been a manual and labor-intensive headache for finance and investment teams. The burden is on agencies to probe itemized invoices to locate “discrepancies” and the resulting credits and make-goods are bad news for agencies, media partners, and marketers. This panel will discuss ways advanced automation tools that leverage new data communication standards are helping buyers and sellers alike realize greater profit through improved efficiency and reduced costs.

(MAS/1 CPE/O)

54. Interactive Entertainment in Louisiana

Moderator: Jenna Hardy, Gearbox Software

Panelists:  Josh Fleig, Louisiana Economic Development; Louis David, New Orleans Business Alliance; Marc Aubanel, Louisiana State University

Join us for a panel discussion about the quickly growing video game industry in Louisiana. Find out how state incentives, universities, and industry veterans are coordinating in an effort to drive growth. Hear from the teams coordinating the efforts to bring video games to the highest culture and lowest cost part of the country.

(MAS/1 CPE/0)

55. Cybersecurity Risk Through the Internal Audit Lens 
Moderator:  Christine Kichi, Hearst Corporation 
Speaker: Kyle Harvey, Ernst & Young LLP 

The cyber security threat landscape is constantly evolving; organizations need to be aware of how cyber threats can impact their brand, reputation and operations.  This session will cover emerging technology trends and the cybersecurity risks that Internal Auditors should consider.  From drones to privacy regulation to autonomous vehicles, we will explore the risks of tomorrow.  The session will provide an overview of these trends, dive into the business impacts and related risks, and the strategies and skills needed to appropriately audit. We will discuss example audit objectives and scopes for each topic and shares stories of what can go wrong.

(AUD/1 CPE/A) 

56. Brand Identity
Moderator: Scott Jenkins, Disney-DWWS

Speaker: Kevin Goldberg, Fletcher, Heald & Hildreth

How can a station position its property to be found on Amazon’s Alexa? There’s no real rhyme or reason as to how Alexa might resolve a dispute between two stations who use a common name, theme, brand or slogan. It’s similar to the cybersquatting disputes, only worse because there are no rules in place. This session will explain how Amazon is resolving these conflicts, how they are resolved in the web world, and how trademarks can affect your positioning. The objective is to help you prioritize what you might register. 

(BL/1 CPE/O)

3:00 p.m.-3:50 p.m.        Breakout Sessions

57.  Planning and Executing your Automation Strategy
Moderator:  Glenn Hoorman, eAlliance
Panelists: Ilene Cook, The Washington Post; Ramesh Kumar, eAlliance Corporation

The average business today has more than 900 business processes; 85% of those processes can be automated. So how does an enterprise organization begin (or continue) a successful automation strategy? Session will cover ways to establish your automation goals, based on what’s most important to your organization; how to select the domains in your organization that would benefit most from automation; how to determine the right business processes for automation; best practices for selecting the right technologies to perform the automation; how build your team; and what to consider when determining potential partner involvement. 

(CS/1 CPE/O)

58. The Regulatory and Incentive Landscape for Video Games and Digital Media
Moderator: Jenna Hardy, Gearbox Software
Panelists: Tim Johnson, ESA; David Najjab, Gearbox Software; Josh Fleig, Louisiana Economic
Development
State-sponsored tax incentives can be a great way to entice businesses to a particular location, and the same thing is true in digital media.  But how do they work, and how to digital media companies such as video game studios actually use them?  This panel will provide insights on these questions from game companies, government relations experts, and state economic advisers.

(SKA/1 CPE/O)

59. Blind Spots of Unethical Behavior and How to Magically Avoid Them
Moderator: Marcus Anjewierden, Deseret Management Corporation
Speaker: Aaren Humpherys, Deseret Management Corporation

In this highly interactive presentation we play Family Feud to see if the audience can come up with the most common ethical dilemmas finance professional face, with a discussion on the blind spots that lead to those ethical lapses and how to avoid them. Includes a few applicable magic tricks, and polling questions with live voting to get audience interacting and participating. Also will look “Inside the Minds of 5 Fraudsters” and discuss the issues they were facing (Fraud triangle), what got them into trouble, how and why they crossed the line, and how to could catch them.

(AUD/1 CPE/A)

60. Electronic Signatures and Transactions

Moderator: George Lynch, WGN America

Speaker:  Mary Seymour, Lowenstein Sandler LLP

As electronic B2B transactions are becoming increasingly prevalent, credit departments need to be aware of the risks created by moving from paper credit applications, contracts, and other documents to their electronic equivalents. In particular, electronic signatures, online presentation, and acceptance of terms and conditions can create problems in the event of a dispute between the parties that leads to litigation. This session will focus on the requirements for a valid and enforceable electronic signature and contract; the unique risks posed by electronic credit applications, contracts, and other transactions; and the state and federal laws governing electronic signatures and transactions.

(BL/1 CPE/O)

3:50 p.m.-4:30 p.m.        Refreshment Break in Exhibit Hall Co-Sponsored by WideOrbit

4:30 p.m.-5:20 p.m.         Breakout Session

61. Newspaper Valuation

Moderator: John Sanders, Bond & Pecaro
Panelists: Randy Cope, Cribb, Greene & Cope; Ed Knauf, GateHouse Media; Kyle Evans, Stephens, Inc.

Despite ongoing economic and technological headwinds, the 2018-2019 market for newspapers continues to be characterized by a robust trading volume as strategic buyers rationalize regional holdings and financial buyers target large-market newspapers.  A panel of experienced finance professionals and operators will explore newspaper valuation trends in this dynamic marketplace. Additional useful topics will include how deals are being structured, leveraging acquisitions for financial success, and how to maximize the operational benefits of consolidation.

(F/1 CPE/A)

62. Blockchain Applications for Royalty Payments (Part 2)

Moderator:  Richard Taub, Pequan Group
Panelist:  Rajat Kupar, EY

This session will provide a deeper dive into blockchain technology, specifically addressing concerns that finance, accounting, and audit managers may have. These include security, privacy, sustainability, adoption, tokenization, speed, and scalability. Session will also provide examples of how one firm, EY, is addressing these and other potential concerns.

(CS/1 CPE/A) 

63. Sports Gambling and the Effect on the Media
Introductions: Kim Phillips, Disney Financial Services

Panelists:  David Oxenford, Wilkinson, Barker, Knauer LLC 
Pete Giorgio, Deloitte 
When it comes to sports gambling, what happens in Vegas no longer needs to stay in Vegas following the Supreme Court’s ruling giving states the authority to legalize sports gambling.  This decision has had a pronounced effect on stakeholders across the industry, but is expected to have a particularly noteworthy impact on media companies.  In an era of cord-cutting, binge watching, and over-the-top networks, the timing of this is opportune for traditional (and even non-traditional) media companies.  This presentation will focus on the ways in which media companies intend to capitalize on this emerging industry and the resulting impact on sportsbooks, leagues, and fans. A handful of states, most notably New Jersey and West Virginia, have authorized sports betting within their borders, and other states are considering legislation this year to allow sports betting. 

(BL/1 CPE/O)
64. Podcasting
Moderator: Hiram Lazar, Compass Media Networks
Panelists:  Jay Green, Cadence 13 [
Presentation]; Stephanie Donovan, Triton Digital [Presentation]; Jeremy Sinon, Hubbard Radio [Presentation]

Attend this session to see the latest research from Edison and Triton on dynamic ad insertion and consumption of podcasts. Learn about selling podcasts and advertiser attribution (campaign success). Hear what advertisers and listeners are looking for in a podcast. Learn how one of the top radio companies journeyed into podcasting, what they have done, what they are doing, and what they are planning.

(SKA/1 CPE/O)
65. Can't Live With Them, Can't Live Without Them  
Moderator: David Frogel, FastPay 
Panelists: Breck Templeton, 9th Wonder; Frank Connolly, Viamedia; Edward Mockus, Discovery; Patrick Kennedy, AL Media
When it comes to finances, agencies and suppliers have a lot to
discuss. Missing or late payments, invoice preferences, reconciliation- these are just some of the issues that come up. This session will include a candid discussion, with representatives from both sides, about the reality of agency and supplier friction points, including myths and misperceptions around agency finance practices. By airing some of the industry’s most difficult conversations, we hope agencies and suppliers can begin to work more efficiently, reduce costs, and reduce friction across the landscape. 

(MAS/1 CPE/O)
66. Depreciation Hot Topics
Panelists: Glenn Tallon, PwC; Louis Lazar, PwC
This session will focus on recent changes as result of tax reform and hot topics concerning tax depreciation rules that impact the industry.

(T/1 CPE/A)

5:45 p.m.-7:15 p.m.          Happy Hour with Awards Ceremony/Concert

5:45 PM Happy Hour w/ drinks and light hors-d'oeuvres

Co-sponsored by Oracle and Media Whys

 

6:30 PM Awards and Concert provided by BMI

Presentation of Awards

 

Rainmaker Award Winners:

Randy Bradford, Nexstar Media

Paul Rahmlow, Midwest Communications

Joe Waring, Evening Post Industries

              
Working Capital Award Winners:

Jenna Hardy, Gearbox Software

Mike Lavey, Tribune Publishing

Aqueelah Traylor-Morgan, Turner

6:45 PM Entertainment by BMI Singer/Songwriter Jake Wesley Rogers 

Jake Wesley Rogers:  Inspired by a torrent of coming-of-age questions, curiosities and change, Jake Wesley Rogers returns with bold new music - knitted from a montage of memories forming a spiritual connection with his audience.   Soulful vocal melodies, driving musical arrangements, and artful lyricism are where Jake Wesley Rogers' shines. 

 

Jake Wesley Rogers’ musical journey began in his younger years, influenced and fueled by the vocal powerhouse artists of the time (Adele, Amy Winehouse, Lady Gaga).  What was once a young man finding his way through solitary expression, now emerges an artist embracing a new future standing on the shoulders of his own younger self.
 

7:15 p.m.                         Open Evening - Dinner on your own...enjoy NOLA!!

Wednesday, May 22

 

7:30 a.m.-3:30 p.m.        Registration Desk Open

7:30 a.m.-8:30 a.m.        Attendee Continental Breakfast in Exhibit Hall
                                       sponsored by 
EY
    

 

8:30 a.m.-10:00 a.m.      67. General Session

 

MFM Annual Membership Meeting

 

Keynote Speaker: Steve Swad, CFO Vox Media
There is no question that media’s future will be different from its past.  Trends including increasing – and enormous – scale of the largest players, evolving technologies, an explosion of content, and new distribution channels all mean that changes are on the horizon.  At the same time, the past does inform the future.  With a background that includes positions in both traditional businesses and notable technology start-ups, and current responsibility for strategic deployment of capital to grow a digital content company, Steve Swad is uniquely qualified to talk about the future of media.

Keynote Speaker: Pete Giorgio, Deloitte 
2019 Sports Trends

Earlier this year, Deloitte identified a number of issues and opportunities likely to affect the entire sports ecosystem. Pete Giorgio will address those that he believes will have the greatest influence on consumer media consumption including: athletes role as creators and drivers of their own content; how AR and VR are reshaping the fan experience; sports gambling; the expansion of European soccer into the U.S., and ways U.S. sports leagues are incorporating eSports into their offerings.

(SKA/1.5 CPE/O)

10:00 a.m.-10:30 a.m.     Refreshment Break in Exhibit Hall

 

10:30 a.m.                       Exhibit Hall Closes             

 

10:30 a.m.-11:20 a.m.       Breakout Sessions

68. Robotic Process Automation (RPA)
Moderator: Bob Cole, Morgan Murphy Media
Panelists:  Katy Wolf, Gannett Co; Daryl S. Box, EY; Jon Smith, EY; Sandy Bennett, Gannett Co.

Robotic Process Automation is a powerful technology that will transform the Finance/Accounting function over the next decade.  Implementing RPA means building software "robots" to do repetitive data gathering and input work across the ERP/accounting information system, providing a real competitive advantage to those who implement it. This session begins with critical RPA basics and essential framework, then moves into actual examples and case studies.  Finally, we provide implementation challenges, planning must do's along with lessons learned by a publisher in the middle of the RPA journey.

(CS/1 CPE/O)  

69. Best Practices in Production Budgeting and Accounting [Presentation]
Panelists:  Rose-Linn Jensen, Crown Media; Christine Lassiter, WarnerMedia 
Panelists will cover the entire process – from planning to best practices for capitalization, amortization, and revenue sharing. Topics include: the production accountant’s role; creating and monitoring production budgets; systems for tracking production costs; the role of accurate and efficient reporting in decision making; creating arrangements between production and exploitation entities; monetizing production assets for areas including linear, digital, EST, and home video; production amortization profiles; reporting economics for producers; and addressing the complicated, often challenging, definitions of revenue sharing.

(F/1) CPE/A)  

70. Fortnite 

Moderator:  Jenna Hardy, Gearbox Software
Panelists:  Arya Rahimian, Duff & Phelps, LLC; Mark Mondello, Duff & Phelps, LLC 

Join us to learn how Fortnite changed the games industry? We will take a look back to help you understand what led to its success. We will also look into the future to explain how this success will affect the industry in upcoming years.

(SKA/1 CPE/O)

71. Speed Mentoring (YP)
Moderator: Kaila Mitchell, ABC Owned Stations Group
The Young Professionals Committee is offering access to some of the most trusted and experienced experts in the media industry during our first ever Speed Mentoring event! Young Professionals are invited to connect with a group of 16 mentors to ask the questions and ideas they’ve been deliberating. Mentees will rotate to several mentors during our 50 minute session.

(P/H/1 CPE/O)

72. Non-Traditional Bankruptcies: What, How, Why, and What Happens When They Don’t Work [Presentation]
Moderator:  Edward Mockus, Discovery 
Speaker: Mary Fullington, Wyatt, Tarrant & Combs, LLP 

Non-traditional bankruptcies can take various forms.  By focusing on the advantages Chapter 11 bankruptcy offers to debtors and other constituencies, you will start to understand what can be accomplished in a non-traditional bankruptcy, why a debtor may ask for your participation in one, and what you should be prepared for if the effort to consummate a non-traditional bankruptcy fails.

(BL/1 CPE/A)

11:30 a.m.-12:20 p.m.       Breakout Sessions & Roundtables

73. Newspaper Unscripted Roundtable
Moderator: Mike Lavey, Tribune Publishing; Steve Hall Las Vegas Review-Journal
This open forum will provide conference participants an opportunity to share newspaper-related items they saw and heard during this year's conference. The discussion will also include non-newspaper items which may have application within our industry. This free-flowing format is intended to highlight items of interest which may have been missed and provide participants with ideas for use in their own companies.

(BMO/1 CPE/A)

74. BCCA Wrapping It All Up Roundtable
Moderator: Alicia Suarez, ION Media Networks
Join your fellow credit professionals for this open discussion which will include dunning letters effectiveness; stopping orders, working with sales; steps to take before sending accounts to outside collection agencies; agencies asking to extend their credit terms; difficulty in obtaining liability documents signatures; difficulty in obtaining credit applications. Wrapping it all up. Questions, explanations and discussion of the past three days of education. 

(BMO/1 CPE/A)

75. How Can Internal Audit Add More Value to Your Organization?

Moderator: Deborah Mack, PwC

Panelist: Jeana Stanley, Hearst Corporation; Kent Nate, Bonneville International; Marcus Anjewierden, Deseret Management Corporation

In this session we’ll explore the role of the internal audit function in the organization and leverage a panel of Audit Committee members, CAEs, and Management Stakeholders to dive deeper into: Showing how internal audit can promote improvement in your organization and reviewing the role of stakeholder partnerships in supporting the internal audit function. Looking towards the future and what we can do now to prepare for business transformation, technology advancement, and the evolving risk landscape.

(AUD/1 CPE/A)

76. Uncovering Local Media Trends Across TV & Digital
Panelists:  Paul LeFort, Nielsen; Barbara McFarland, Nielsen 
Content creation & distribution technology are evolving at an accelerating pace; nowhere is this more true than in Local Media. This session will examine the latest consumer & viewer insights about Linear TV, Digital, Virtual MVPDs, Over-the-Air and Over-the-Top. Learn how the largest investments in Nielsen's history of Local TV measurement to deliver significantly larger sample sizes through the expansion of complete measurement panels and the inclusion of STB & Big Data will improve your operations. People consume content & people respond to advertising. Learn why Nielsen's exclusive direct-persons measurement benefits Local Media.

(SKA/1 CPE/O)

77. Credit Cards [Presentation]

Moderator: Jasmin Dorismond, Lotus Communications
Speaker:  Mary Beth Eddy, Payway 

Credit card payments are processed through an intricate network of providers.  Networks charge a fee known as Interchange.  Rates are set in advance by the Network, but lower rates can be applied to payments that meet certain criteria. Many factors determine Interchange for these transaction types, including the card type, the amount of the transaction, and whether or not the card was present at the time of the sale. This session will examine how to lower credit card fees by navigating processing details.

(F/1 CPE/O)

78. Sales and Other Compensation Plans
Panelists: Matt Bartels, Alexander Group; John Jordan, BH Media; Quang Do, Alexander Group The five imperatives for organizing your media ad sales force of 2020.  As media companies move through the different phases of growth, go-to-market models and roles begin to evolve. This evolution requires supporting management programs, including sales compensation plans, to also develop. Revenue, finance, and operations leaders are then pressured to ensure that the programs are delivering the right ROI and are designed to align with the company’s strategy and overall goals. Supported by research, data, benchmarks, and a compelling case study, the breakout session will discuss the leadership mandates for the media ad sales force of 2020.

(P/H 1 CPE/O)
 

12:30 p.m.-2:00 p.m.       Luncheon 

News Headlines by local newscaster (TBA)

 

Entertainment by BMI singer/songwriter Payton Smith
Payton Smith has been singing, dancing, and grooving to music since he was old enough to walk.  At the age of 8, he was asking to learn how to play guitar, and spent most of his free time listening to music and singing.  Payton was offered his first publishing deal at age 14. Peyton performed at the famed annual CMA music festival in Nashville this June.

         

2:00 p.m. - 2:30 p.m.      Final Prize and Grand Prize Drawing sponsored by BARR Credit Services

    Dessert and prizes 


2:30 p.m.-3:30 p.m.        79. Closing General Session [Presentation]

Peter Ricchiuti, Tulane University

If the majority of people were right, the majority of the people would be rich and they are not! Following the herd has rarely produced superior long-term results. Tulane University’s Peter Ricchiuti will share his informative and entertaining perspective on financial markets, the importance of proper diversification, and the cyclical nature of both stocks and investment sectors.

(MAS/1 CPE/O)

3:30 p.m.                        Conference Adjourns...

See you next year May 18-21, 2020, for Media Finance Focus 2020, at the Loews Hollywood Hotel, Hollywood, CA

 

 

NMIA/Internal Auditors Staff Training 

(Open to ALL NMIA and Media Internal Auditors - not additional fee required)

 

Wednesday, May 22

 

3:40 p.m. - 6:10 p.m.        80. NMIA Staff and Management Roundtable

 Speaker: Deborah Mack, PwC

This event will include NMIA’s annual meeting, wrap up of outstanding issues, and a review of conference sessions. Areas covered will include the latest Internal Audit State of the Profession thought leadership - Elevating Internal audit's role: The digitally fit function. As organizations move through digital transformation, internal audit functions that are more digitally fit more effectively help their stakeholders make better decisions, and take smarter risks. We will explore the five important fitness dimensions and discuss six habits that lead to more digitally-fit risk functions.  These lessons will be applied to the Media industry and we will share lessons learned. 

(AUD/3 CPE/A)
 

Thursday, May 23

 

8:00 a.m. - 12:00 p.m.       81.  NMIA Staff and Management Roundtable

Moderator: Marcus Anjewierden, Deseret Management Corp.
Join your fellow internal audit colleagues for an interactive discussion about some of the biggest challenges ahead.  This will be an opportunity to share experiences of adding value and making a difference from various types of media companies.  Under discussion will be the human, internal control, and accounting issues you face every day with practical and implementable solutions including the impact of the most recent regulatory requirements on internal audit testing. Do you have a problem you’d like help solving? Do you have a success story? Are you feeling alone in your efforts? Then please join us and let’s make a difference together.

(AUD/4 CPE/A)                                                     

 

 

 

Speaker/Company disclaimers:

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

 

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